Reb Carlson bridges two worlds most organizations keep separate: the rigorous, data-driven world of brand strategy — and the living, human world of culture and creative practice.

With 15+ years leading marketing and cultural strategy for global brands like United Airlines, Marriott, HUGO BOSS, Dunkin', and Johnson & Johnson, Reb has built the kind of expertise that moves numbers: double-digit lifts in brand sentiment, engagement, and acquisition, and campaigns recognized by Cannes Lions, CLIO, SABRE, and Digiday. As VP of Consumer Experience & Content Strategy at Razorfish (Publicis Groupe), she has led multidisciplinary teams across social, CRM, influencer, and digital experience at scale.

But Reb's edge isn't just her corporate track record. She is also a practicing visual artist, curator, and nonprofit arts leader — currently serving as President of The Gallery ATX, a woman-powered organization expanding access, visibility, and economic opportunity for artists in Austin. Her work in the arts isn't a side passion. It's the lens that makes her strategy sharper: she understands how creative work is made, what gives it meaning, and what it takes to sustain it.

That dual fluency — in performance and platforms, in culture and craft — is what she brings to the organizations she works with. Reb is available for consulting, fractional leadership, and speaking engagements with brands, platforms, and cultural institutions building something worth paying attention to.