Reb Carlson is an award-winning marketing and cultural strategist with 15+ years of experience at the intersection of creativity, data, and storytelling. She has led social, content, influencer, and customer experience strategies for some of the world’s most recognizable brands, including United Airlines, Marriott International, INFINITI, HUGO BOSS, Dunkin’, and Johnson & Johnson.

Currently a Vice President of Consumer Experience & Content Strategy at Razorfish (Publicis Groupe), Reb has built and led multidisciplinary teams across social, CRM, influencer marketing, and digital experience—driving measurable business results such as double-digit lifts in brand sentiment, engagement, and customer acquisition, and contributing to campaigns recognized by Cannes Lions, CLIO, SABRE, Digiday, and Cannes Media awards.

Alongside her corporate career, Reb has maintained a parallel path in the arts. She is a practicing visual artist, curator, and nonprofit arts leader, serving as President of The Gallery ATX, a woman-powered arts organization dedicated to increasing access, visibility, and economic opportunity for artists. Her work spans exhibition curation, artist advocacy, cultural programming, and creative mentorship, informed by formal fine arts training and ongoing education in art business and creative leadership

Reb brings a rare dual perspective: a strategist fluent in performance, platforms, and scale—and a cultural practitioner deeply invested in how creative work is made, supported, and sustained. She is now seeking opportunities to apply this hybrid lens to organizations building meaningful products, platforms, and cultural impact.